Archive for June, 2009

It All Starts With Traffic

Tuesday, June 30th, 2009

If you’re getting 20 leads a week now from AdWords, it’s hard to imagine what 200 leads a week would look like. From your current perspective, it would probably look just like 20, except 10 times more. But when volume and velocity and quality of traffic increase, lots of things change. ... Continue reading

One Website Or Many More

Monday, June 29th, 2009

One of my readers, DH, writes: “When selling information products on the Internet, what are the pros and cons of having a home website with more than one product and having micro-sites only for the more expensive and lengthy products vs. having a micro-site for every product?” I told DH that he ... Continue reading

The 7 Steps of a Failed Product Launch

Sunday, June 28th, 2009

These are the seven steps of a failed product launch: 1. Get an idea for a product. 2. Write or design the product. 3. Print or manufacture the product. 4. Advertise the product. 5. Watch the marketing campaign flop and generate no sales. 6. Sell or give away the product to family members and colleagues. 7. Store ... Continue reading

ext Stop for Silver: $20 Per Ounce!

Sunday, June 28th, 2009

Mark my words: Silver is going over $20 per ounce! Here’s why… Silver does great when people get worried about the market, inflation, and geopolitical risk. Monetary inflation is here - and it is only a matter of time before price and asset inflation arrive as well. Silver is a hard asset ... Continue reading

Online Advertising

Saturday, June 27th, 2009

Industry watchers predict that overall online ad spending will increase by about 3 percent for the next two years, for a total of about $29.1 billion in 2010. The growth is being driven by search engine advertising (especially pay-per-click), which is expected to jump 13 percent by 2010. Also growing rapidly ... Continue reading

The Bonds Bursting in Air

Saturday, June 27th, 2009

Most people spend far more time watching the stock market instead of the bond market. That is an enormous mistake. The global bond market absolutely dwarfs global stock markets. This flow of capital is essential to modern life. The largest bond market in the world is represented by U.S. Treasuries. The dollar used ... Continue reading

The Simplicity Imperative

Friday, June 26th, 2009

Much of what you read in ETR is directed at helping you earn more money and achieve financial independence. But what many people mistake for wealth is pure junk: the oversized plasma TV, the 2010 Ferrari, the custom-built estate home. In fact, a big part of living rich is getting rid ... Continue reading

Will Reproducing Content Hurt My Web Ranking?

Friday, June 26th, 2009

“I’ve read that a website or blog needs original content to get ranked higher by the search engines. If I use content from ETR’s newsletters/website on my blog, will that hurt my Google ranking and keep me from getting traffic?” Anita Funkhouser Keyser, WV Dear Anita, Using third-party content DOES NOT hurt your rankings. ... Continue reading

What Inspires YOU to Be a Better You?

Thursday, June 25th, 2009

Michael Masterson has mentioned that the good and decent acts of friends, family, associates, and strangers have inspired him to make it one of his New Year’s resolutions - every year - to become a better person. How about you? What inspires you to be a better person? I consider myself to ... Continue reading