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Money Management
A Sixth-Grade Dropout’s Secret to Coming Up With Great Ideas
Sep. 29 | It was 1898. James Webb Young dropped out of school and started working for a book publisher. He was 12 years old. By the time he turned 22, he was advertising manager. In 1912, he joined the prestigious advertising agency J. Walter Thompson. And he quickly...
Net $50,000 for Making Simple Introductions
Sep. 28 | Picture this … You’re invited to a lobster bake at the yacht club by a friend who has four marinas in the area. A half-hour into the party, you meet a guy who imports boating supplies and sells them to retailers. During your conversation,...
Connecting With Your Prospects Dominant Emotions
Sep. 26 | When you set out to create a sales message that connects with your prospects’ dominant emotions, you have no choice. You have to begin with the prospect. You begin by considering his most intense feelings about … Himself relative to the subject at...
Make Up Your Mind Already
Sep. 26 | The Internet is the world’s largest and most comprehensive source of information. Need instructions for fixing a flat tire … a copy of War and Peace … a map of the Paris Metro? You can find all of it — and so much more — online. But the sheer...
It All Starts With Traffic
Jun. 30 | If you’re getting 20 leads a week now from AdWords, it’s hard to imagine what 200 leads a week would look like. From your current perspective, it would probably look just like 20, except 10 times more. But when volume and velocity and quality of traffic...
One Website Or Many More
Jun. 29 | One of my readers, DH, writes: “When selling information products on the Internet, what are the pros and cons of having a home website with more than one product and having micro-sites only for the more expensive and lengthy products vs. having a micro-site...
The 7 Steps of a Failed Product Launch
Jun. 28 | These are the seven steps of a failed product launch: 1. Get an idea for a product. 2. Write or design the product. 3. Print or manufacture the product. 4. Advertise the product. 5. Watch the marketing campaign flop and generate no sales. 6. Sell or give...
ext Stop for Silver: $20 Per Ounce!
Jun. 28 | Mark my words: Silver is going over $20 per ounce! Here’s why… Silver does great when people get worried about the market, inflation, and geopolitical risk. Monetary inflation is here – and it is only a matter of time before price and asset...
Online Advertising
Jun. 27 | Industry watchers predict that overall online ad spending will increase by about 3 percent for the next two years, for a total of about $29.1 billion in 2010. The growth is being driven by search engine advertising (especially pay-per-click), which is...
