Moolah-Moolah

If You Don’t Know, Don’t Say

Oct. 11 | I was returning from a flight to Florida’s West Coast. I was five miles out of Orlando Executive (my home airport), and winds were only 5 to 7 knots. But they were coming at an angle that was going to make landing difficult for the runway air traffic...

Connecting With Your Prospects Dominant Emotions

Sep. 26 | When you set out to create a sales message that connects with your prospects’ dominant emotions, you have no choice. You have to begin with the prospect. You begin by considering his most intense feelings about … Himself relative to the subject at...