Moolah-Moolah

Shipwrecked Treasure Allegedly Found Via Google Maps

Jan. 21 | Slashgear: Treasure hunter Nathan Smith testifies that he used Google maps to find buried treasure in South Texas. Smith also monitored the treasures location with updated satellite images to ensure that no one was poking around long enough to gain legal...

Loyalty Programs Make Customers Feel Like Stars

Jan. 14 | A recent Chicago Journal of Consumer Research study found that businesses can make consumers feel more special by creating multi-tiered loyalty programs, which pander to a sense of status: Many businesses create loyalty programs to confer a sense of...