Moolah-Moolah

Virtual Customer Loyalty

Mar. 18 | German company wants to bring customer loyalty cards to the Internet while also making it easier for people to log in into multiple Web sites. Loyalty card programs offer customers incentives based on repeat purchases in a network of merchants. For example,...

Loyalty Programs Make Customers Feel Like Stars

Jan. 14 | A recent Chicago Journal of Consumer Research study found that businesses can make consumers feel more special by creating multi-tiered loyalty programs, which pander to a sense of status: Many businesses create loyalty programs to confer a sense of...